Customer segments

Following on from our recent presentation on our Value Proposition we have met to discuss next steps in the project.

We focused on delegating interviews with our customer and decided that we would each complete 25 over the 12 week project and at least 2 per week.

We decided to advance our interview questions to test our hypothesis; would SMEs use loyalty cards to collect info on their consumers. Would receiving the collected data in a clear and analysed form add benefit to them.

We have included questions such as;


What are the most difficult business decisions facing you?
What information do you need to make these decisions easier?
Have you collected information in the past - how did you do this?
How do you feel about loyalty schemes?
Did you have loyalty schemes in the past? Were they successful?

Pains and Gains
We want to learn what our customers pains are to see where we can add value.
We are going to open the interview to discover what their challenges are.We will then lead that into business decisions.

The next step we are taking is to build our minimum viable product. We are creating a short animated video, outlining our value proposition, we will then leave a box where customers can leave their e-mail to find out more.

We will compare views to e-mails left and this will indicate interest levels.

The next big decisions facing us are; Do we hone in on a certain industry i.e Hospitality
Is loyalty cards the best way to collect data? Will customers use digital loyalty cards?

We will incorporate these problems in our next set of interviews.