Don't Sell, Don't Preach - Tell Your Story

This week we had were coached in pitching by Liam Casey from Aristo.

We took a lot away with us from this session. First and foremost we learnt the importance of telling your story when your pitching to a crowd.

Liam tells us that just because you are behind the microphone or on stage or in front of a projector - it does not meant that you can't have a conversation with your audience.

Liam emphasises how important the audience is. They may be your customer or they may know your customer. If so, let them really feel your customer's pains! Let them feel that you understand! Make them believe that you have a solution.Grab your audiences attention with your solution - this can only be done when you really know your audience.

A key tip we took from today is to speak from your experience to earn your audiences trust.

This week we are going to take what we learnt and begin to work on our final presentation for the 24th of November.

We are going to also concentrate specifically on our financial projections this week. 

We will be working together to decide our revenue stream, and sales model and our sales pipeline these will help us work out the revenue Engage digital expect to make.

We will keep you posted!!